The elegance of time : In 1880, Marius Morel created his very first collection of spectacles, in the heart of the Jura, the cradle of the French eyewear industry. He could not have imagined that his know-how and innovative spirit would give rise to great classics, nor that his creations would become legends in the history of eyewear. Faithful to this spirit, the “1880” collection invites you to acquaint yourselves with the elegance of the very first creations: authentic products subtly updated with regard to volumes and details and reinterpreted thanks to today’s technology.
Top-quality materials are used: hand-crafted titanium and acetate, as well as an attention to detail and finishes that present the consumer with excellent quality products.
Comfort : spoon-shaped endtips, saddle bridges coated with soft-touch epoxy lacquering, deep “universal nose” acetate nose pads, etc.
Quality : friction-controlled screws and hand polished galvanised shiny coatings with a buffer tool to provide a faultless finish on a titanium base.
Sophistication : metal inserts embedded in the acetate, endtips cut into the form of the brand logo, beaded grooves, ridged endtip interiors including a red-lacquered ridge, etc.
The “1880” models redefine the concept of modern retro chic. With three titanium metal ranges, an acetate range and a combination range, the 1880 collection boasts 17 styles, of which 15 can be fitted with progressive lenses and 2 with half-moons.
In total, there are 61 different models. The sober and elegant modern retro chic spirit is highlighted at the point of sale through a black and red dressing room concept.
In a film supplied with the concept, approved retailers can discover the full spirit of the 1880 collection, retracing the expertise and know-how of Marius Morel.